Tuesday, November 5, 2013

Fire this baby up!

While perusing the amazing cookbook that is the Internet, and contemplating the convergence of Hanukkah and Thanksgiving this coming November 28th, I came across a news article about a nine-year-old Brooklyn kid who envisioned a “menurkey” (a combination turkey and menorah).  His mother trademarked the name and with some artistic assistance, the Menurkey was hatched, manufactured and sold via the web (with some financial assistance from Kickstarter).

According to the story, the pint-sized entrepreneur’s company mission is to help bring creative projects to life and is selling plaster and ceramic versions for fifty bucks. The kid is CEO, Creator and Designer. His parents are Co-Presidents and Co-Parents. His seven-year-old brother is Vice-President and Chief of Quality Control. And sixteen untitled friends and associates are included in the Company.  

On Facebook … October 31
Now you won't have to go anywhere without your Menurkey!! We are hitting the app store! Check out the iMenurkey now--http://ow.ly/qmnbs Special thanks to our pals who created the original iMenorah!

This is obviously a capital idea and the last thing I want to do is rain on the kid’s parade.  I don’t want to sound like sour grapes or sour cream.  

But it seems to me that the Menurkey, although clever, has a shorter shelf-life than William Hung’s music career.  The next time it will have a practical use (under the current marketing plan) will be more than seventy-seven-THOUSAND years from now (the next time Hanukkah and Turkey-day collide). 

In my opinion, the Menurkey should be edible – and made from the Twinkie recipe, so it could be passed on to future generations and nibbled on now and then over the centuries.  Thus a new cottage industry could be born – Menurkey serve-ware, wines and cheese crafted specifically to pair with vintage Menurkey, the Tupperware Menurkeeper, themed lottery tickets (Menurkey Mania!) … the possibilities are endless. 

It's no more awful a tradition than drinking Manischewitz.  Although I suppose seventy-seven thousand years from now, folks might not agree.

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